About Mainly
Technology should serve people —
not the other way around.
We're specialists in AI-powered business process improvement and automation. By combining human-first design with smart systems, we help SMEs and corporates cut through the clutter, streamline operations, and free their teams to focus on meaningful work.
Our mission
Make automation human, simple, and scalable.
Most automation projects fail for the same reason: they're built by technologists, for technologists. We start from the opposite direction — the repetitive, error-prone moments your team actually deals with every day — and build the smallest, sturdiest piece of automation that removes them. No jargon, no platform lock-in for its own sake, no automation for automation's sake.
Who we're for
Built for firms without an IT department
Who we work with
Professional services firms — law, accounting and engineering consultancies — based in Tauranga, Hamilton and the Auckland city fringe, generally turning over $2M–$10M a year.
Who we work best with
Partners, practice managers and CEOs who are ambitious and competitive, and see getting their operations right as a genuine strategic edge — not just admin tidy-up.
Why no internal IT team
Most automation and AI tooling is built assuming you already have an IT department to run it. We build specifically for firms that don’t, and never will.
Get involved
Sound like you? Let's talk.
We're taking on a small number of Foundation Clients to build the first automations together and shape what Mainly becomes.